That's been the case since the late 1980s. That’s when restaurateur Don Bowden, the chairman and founder of Fresherized Foods, wanted to find a better way to make fresher, better tasting guacamole for his Mexican restaurants. He learned about the Fresherized process, which uses cutting edge water pressure technology to preserve the avocado. He figured out how to make it work for guacamole and turned our Wholly Guacamole into the best-selling brand in the U.S. It's also one of the best-selling cold dips in the country. And we're still family-owned after 25 years.

Fresherized Foods offers a variety of industry-leading products that add value to your menus or to your retail shelf:

Wholly Guacamole comes in four flavors which include:
Classic, Spicy Guacamole, Guaca-Salsa and Pico de Gallo Style

Wholly Guacamole 100-calorie packs

Wholly Guacamole Organic Line

Fresherized Avocado Chunky Avocado and Halves—Zero waste avocado products for food service use—16-pound case yields

Our corporate name may have changed, but some things stay the same, like our proven process. Fresherization allows us to retain the same great taste, texture and natural vitamins while ensuring the highest level of food safety. As the industry leader, we are the world's largest user of this high pressure process. We use Fresherization to produce not just the Wholly Guacamole and Simply Avo lines of guacamole and avocado products, but also our complete line of avocado products for the food service industry.

Each item is made with the same principles that the Don of Guacamole devised 25 years ago. We’re dedicated to providing the best product possible, using real Hass avocados and natural ingredients that don't include preservatives, artificial flavors or heat treatments. Our goal? To give our consumers made-from-scratch flavor and ready-to-eat convenience. What else would you expect from the best in the business?