Vice President, Sales & Marketing

Jay Alley is Vice President of Sales and is responsible for all related activities for the company including: day to day operations; managing a team of retail sales managers and brokers; and international travel to Europe, New Zealand, China, Australia and Japan.

Additionally, Jay is in charge of the "operations" for sales including: negotiation of raw material deals; coordination of the transportation of products, overseeing branding and marketing for the company. Since joining the company, Jay has overseen construction of state-of-the-art ripening rooms, modernizing the ripening process, negotiating with vendors from Mexico, and orchestrating a complete distribution center overhaul.

Prior to joining Fresherized Foods, Jay worked for Albertsons for 23 years where he held various retail & warehouse positions—working his way from bay boy to buyer. In his final role with the company, he moved to Fort Worth where he helped open the new Distribution Center for the North Texas Division. Additionally, Jay was the Director of Produce Procurement for the Southern region.

It was the long-term relationship with Steve Parnell that was Jay's main driver for joining the Fresherized group. Jay loves the ever-changing aspects of his job and seeing the product placed in retail locations throughout the country. He attended Texas Tech where he majored in Business Administration and has lived and worked in Texas his entire life. Happily married, with two sons, Jay is actively involved in competitive coaching and his son's many sporting interests.