Vice President, Brand Marketing

Tracey A Altman, Vice President, Brand Marketing is responsible for developing and driving the Wholly brand strategy as well as maintaining the B2B Fresherized brand.

Tracey joined the Fresherized team to boost brand awareness and build relationships with partners, consumers and customers. During her tenure, she has managed the successful development of new packaging, forged new partnerships and launched the company's first fully integrated marketing program.

From Dallas Cowboys to New York Yankees to Six Flags and more, Tracey is looking for unique ways to connect new and current consumers to the Wholly brand. She is also responsible for new product development. With over 20 years experience in consumer marketing, Tracey enjoys figuring out what consumers want and developing products to meet and exceed their needs.