Retail:

Fresherized Foods is a forty-year industry leader who manufactures and distributes avocado and tomato based products. The company was started by an innovative resteraunteur looking for new ways to bring consumers fresh tasting products. Our mission is to deliver the freshest and highest quality products to the tables of consumers.

Besides being the maker of Wholly Guacamole, America’s #1 selling guacamole, Fresherized Foods is also largest national avocado manufacturer – branded, private label and food service (food service also includes other avocado products).

How do we create the freshest guacamole and salsa products on the market? High Pressure Processing (HPP).

Here’s how it works:

  • HPP uses water, not heat, to process, protect and enhance each product

  • Our HPP process, Fresherization, allows us to retain the same great taste, texture and natural vitamins while ensuring the highest level of food safety

  • HPP pulverizes naturally-occurring pathogens, which can cause food deterioration and make food less safe

  • HPP happens after the product is sealed which means nothing touches the product once it is in the package

Here’s what it does:

  • Flavor

    • Enhances the original flavor without adding preservatives

    • Salt is used as a flavor ingredient not a preservative ingredient

  • Safety

    • HPP happens after the product is sealed which means nothing touches the product once it is in the package

    • In an industry plagued with safety issues and concerns, HPP is a strong solution to keeping food safe for your shoppers

  • Food Science and Safety

    • Marcia Walker, PhD is the Vice President of Food Technology and Safety. Her team manages the HPP process, food ingredients and all certifications on safety and food management

Our Retail Products:

Wholly Guacamole

  • No Preservatives

  • 94 - 96% avocados

  • 4 - 6% spices and other natural ingredients

  • 7 , 12 and 14 oz cartons

  • Kosher

  • Classic, Spicy and Organic can be frozen

Wholly Guacamole Snack Packs

  • Same great taste and quality as our 7 and 14oz Wholly Guacamole

  • Two SKUs – 3 and 6 packets of guacamole, about 2oz per serving

  • 100 calories per serving to take advantage of the current industry and consumer craze around “100 calorie packs”

  • Easy Open…..Easy Peel

Wholly Salsa

  • All Natural

  • No Preservatives

  • Refrigerated

  • Fresh tasting

  • Kosher

  • Hot, Medium, Mild and Garden Fresca

Benefit To Your Store

  • High turn – high margin product

  • Increase total ring and basket size

  • Unique flavor options

  • Drive additional trips/traffic

  • Back end ease of use (billing, nationwide delivery etc)

Benefit To Consumer

  • Deliver a well-made, fresh and delicious product

  • Deliver a safely made product

  • Consistent experience

  • Peace of mind

  • Value

* According to AC Neilsen 2008
 
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